Which Links Should I Pursue?

A link building campaign is a process focused on acquiring links from other relevant and high-quality websites to your own website. Building links to your website is important because they can become a great source of referral traffic to your practice. In addition, search engines favor websites with many good inbound links in their search results above sites with fewer or lower-quality links. 

Keep in mind that it takes time, patience, and thoughtful outreach to gain more links. You may not have time to devote to every link building opportunity, so it’s best to focus on the most impactful links first: 

• Referring websites: Networking in your community is always great, but it’s important to also bring it online! Whether it’s colleagues, contacts, employees, patients, or complementary businesses you know that have a website or blog, it’s really valuable to be linked to from their websites.

• Guest blogs: Bloggers are always looking for new ideas to curate content for their audience. You can gain a few links by pitching a guest written, co-written, or topic-specific blog post that you could participate in with a link back to your website occurring from the post.

• Charities & sponsorships: Charities and sponsorships often have a donor’s page or jump page. Sponsoring local organizations is a great way to support your community and you can often gain a link from their donors or sponsors page back to your practice’s website. 

The most important aspect to consider when deciding which link is best for your business is to consider where your patients are. The strongest links, as a local business, are on sites where your community spends their time. If you focus on community-based websites first, you will definitely be setting yourself up for success! Don’t hesitate to reach out to Sesame’s SEO Team for additional ideas. We are happy to help you brainstorm!

—Rebekah McBride, Senior SEO Specialist, Sesame Communications