That’s so Meta: Facebook vs Instagram and What to Post on Each

Facebook and Instagram are two popular social media platforms that have different features and audiences. Understanding the differences between the two can help businesses and individuals determine what to post on each platform for maximum engagement and reach.

Facebook vs Instagram

Facebook is a more general social networking platform that allows users to connect with friends, family, and customers to share news, and updates, and to join interest-based groups. Instagram, on the other hand, is primarily focused on visual content and is often used by individuals and businesses to showcase their products or services.

When deciding what to post on each, it’s important to consider the unique features and audiences of the two platforms. For example, on Facebook, you might want to share longer-form content such as an article about oral health and overall health or updates about your practice. On Instagram, you’ll want to focus on high-quality photos and videos that are visually appealing and attention-grabbing, such as before and after photos or a smile restoration. Here are five examples for each platform to help get you started.

5 Examples of What You Might Post on Facebook:

1. A blog post or article that you’ve written
2. A personal update about your practice, such as a new staff member or a philanthropic endeavor
3. A video that you’ve created, such as a tutorial or a vlog
4. A link to an interesting article or website that you want to share with your followers and patients
5. A photo album showcasing a recent trip or event

5 Examples of What You Might Post on Instagram:

1. A high-quality photo that showcases your dental practice
2. A behind-the-scenes video of a dental procedure
3. A quote or motivational message that resonates with your audience
4. A short, attention-grabbing video that showcases your practice’s personality
5. A Boomerang or stop-motion video that adds some fun to your feed.

It is important to have a variety of content and to post on both Facebook and Instagram to keep your audience engaged. Make sure to keep the specific features and audience of each platform in mind when creating your content. Regardless of which platform you’re using, remember that quality is key. Your posts should be well-written, engaging, and relevant to your audience. Make sure to include a call to action in your posts to encourage your followers to act, whether it’s visiting your website, making an appointment, or following your business on social media.

Overall, Facebook and Instagram are both powerful tools for connecting with your audience and promoting your business. By understanding the unique features of each platform, you can create engaging and effective posts that will help you build relationships and grow your business.

—Jason Martin, Practice Solutions Marketing Manager, Sesame Communications