Today we are discussing how to best strategize for a strong Instagram presence. Instagram continues to play an important, if not the most important, role for businesses investing time in social media for marketing purposes. This year there are a few new ideas to become aware of and others you’ll want to continue practicing. When you begin to strategize your […]
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One of the greatest, but also most terrifying, aspects of social media is the evolution of it. It’s ever-changing, never fitting into a singular mold for too long, allowing for creativity amongst its user base as well as the chance for originality to take center stage. In theory, it sounds spectacular, but putting it into practice, especially when you’re new […]
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Twitter is a platform best known for their 280-character limit that helps keep tweets short and sweet. Many users face a unique challenge because of this. How do you fit messages into posts that are barely longer than a text message? The answer is simple: say only what you need to say. Just because you have 280 characters on Twitter […]
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It’s that time of the year again. The time when everyone shares their new year’s resolutions and tries to find ways to hold themselves accountable for them, whether it’s by sharing them on Facebook, Instagram stories, or with friends IRL (in real life), as the kids say. In fact, we’d be willing to bet there’s a spike in purchases of […]
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Looking for inventive ways to engage your audience without having to take time to write posts? Both Facebook and Instagram feature a “Live” video option where you can instantly relay to your followers the latest office happenings. First things first, how do you go live? Before you decide to go live do a tiny bit of pre-planning by announcing to […]
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Thanksgiving is a great time to share your festivities with your online community. This Thanksgiving, let’s focus our attention on the trendiest social media channel there is—Instagram. Instagram is an excellent social media platform for shaping your brand voice. Your brand can easily connect to current patients, loved ones, and even new audiences through new hashtags and location tags. Because […]
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If you’re trying to get more engagement and awareness for your business on Facebook, implementing Facebook Ads into your marketing strategy is a great way to do it. Using Facebook’s own Ad Manager tool, pretty much anyone can take ad creation into their own hands. If you’re a Sesame member, then you may have already partnered with our social team […]
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Best practices on social media are constantly evolving. We’ve seen large strides in various practices such as celebrity endorsers, micro-influencers, and customer advocates over the last five years. The big component that ties these three together? User-generated content (UGC). Lately, organic content is taking a backseat and its ability to produce significant reach is dwindling. Not only that, the cost […]
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There are so many great platforms on social media that allow you to build your business’ presence online. Some are pretty straightforward: Instagram is for photos, Facebook is your home base (i.e. the easiest way to communicate with your patients), and Twitter is for being part of a conversation (especially helpful for businesses who offer some form of product-specific customer […]
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Running a social media campaign isn’t easy, depending on what industry you’re in or what service you’re trying to provide, there are a lot of variables to consider. A social media campaign could be a paid ad, a boosted post, a contest, promoting a hashtag, etc. All of these different campaign forms can have different goals attached to them, too. […]
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