We know that it’s pretty easy for a practice to become overwhelmed when trying to increase the awareness of their brand online through social media. After all, there are many different social media channels out there and what seems like a million different ways to utilize them to grow your practice. We see some practices attempt to drive patients to […]
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It finally happened on Thursday as Facebook exceeded 1 billion users. Topping the 1 billion mark means that Facebook now reaches one out of every 7 people on the planet. What does this mean? Most of your patients and prospective patients have an active Facebook account. On Facebook, visual content is king. Posting content to your Facebook page is really […]
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We wanted to let you know about an update Facebook will be making on Pages like yours. With a growing trend in spam, malware, and compromised accounts finding their ways to business pages across Facebook, the social network has been keeping a close eye on suspicious profiles that “Likes” your page. So, in order to protect its users and to […]
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Today, we thought we would take a little time to answer this commonly asked question because reach is vital to your practice’s social media strategy on Facebook! To begin, we define reach as the total number of unique Facebook users who see the things you post on your Timeline. Be it a photo, a status update, or a deband video, […]
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If you have been considering getting more involved with video in your practice, you may be interested to know that not only do people enjoy spending time on YouTube, but that the site is also the world’s second most popular search engine, with hours of video uploaded every minute, and over 4 billion videos watched every day, according to a […]
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If you’ve been putting more thought into your marketing efforts, you will want to attend these upcoming Sesame Webinars! Tomorrow at 10 a.m. Pacific, Naomi Cooper, a marketing expert who serves as Chief Marketing Consultant for Pride Institute, will share her insight and provide a framework for practices to evaluate where they are in the marketing process and how far […]
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Back in July, you may remember, we showcased our friends at Starr & Dickens Orthodontics and their experience with Sesame Sweepstakes™. Today, we thought we would highlight another one of our Members who completed Sesame Sweepstakes this winter. The challenge for Dr. Jeffrey Ellenberg, who has an office in Clearwater, FL, was looking for ways to continue to connect with […]
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This week, guest blogger Naomi Cooper, President of Minoa Marketing and Chief Marketing Consultant for Pride Institute, continues her two-part blog on her take on social media. Two weeks ago, you may remember, Naomi wrote about some key upgrades, updates, new features and new networks in the world of social media. We continue this week with Part II of her […]
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On any given month, 139 million consumers use the Internet to seek healthcare information, according to comScore, a company that track trends in the digital world. With the world going digital, and practice to patient communications have been forever changed by new technologies and communication channels, many dentists and orthodontists are asking themselves, “How is my practice catering to these […]
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All of us at Sesame Communications are honored to be up for the “Dental Marketing” and “Internet Marketing & Web Services” award in this year’s Townie Choice Awards! The Townies are hosted by Dentaltown, one of the dental industry’s most respected publications. Voting runs until Sept. 4th, and we would love your vote! Simply click on “Townie Choice Awards” on […]
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