Search Engine Optimization (SEO) is the act of performing on-site and off-site optimization so that your website appears prominently in search results. Developing a dynamic SEO campaign for your practice requires plenty of hard work and hours of perseverance. At the end of it, you’re left with a sense of achievement (and exhaustion). Does this sound similar to another time-consuming […]
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A successful search engine optimization (SEO) campaign has numerous components. There is no silver bullet to ranking well online. However, good SEO professionals know the best practices to put your business in a position to succeed. They also know what can cause your rankings to crumble. Let’s dive into the biggest mistakes you can make with your SEO and how […]
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SEO is ever-evolving. The way people search, and the way that business get in front of their consumers is not like it was five years ago–or even like it was 1 year ago! We have seen more and more change as technology and search engines continues to advance. To help you stay visible, here are a few tips to […]
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In this digital day and age, every business is looking for a way to get an edge on their business online. Fortunately, SEO specialists and consultants can help you optimize your website and give you tips on how to improve your online presence. Search Engine Optimization is the key to generate more traffic to your website regardless of your industry […]
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While no one outside of Google officially knows the exact algorithm to make a website rank well, SEO professionals spend countless hours hypothesizing, testing, and implementing strategies where they see success. Many of these are obvious: original content, correct business information, and meaningful backlinks, to name a few. But what is there beyond these best practices that might help give […]
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With a new year just around the corner, it’s time to begin thinking about your SEO roadmap. Google is continually revamping its algorithm to make searches more local based, so it’s important to update your strategy accordingly. Several SEO industry leaders recently came together to develop a list of what they believe are the most important Local Search Ranking Factors. […]
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Search Engine Optimization (SEO) is primarily known as the practice of using keywords and search terms to rank higher in search engine results. What most people may not know is the different techniques marketing professionals use with keywords or targeting keywords. Keywords are simply phrases you and I would type into a search engine to describe what we’re looking for. […]
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When a potential patient does a keyword search for a new dentist or orthodontist in their area, they are provided with a list of search results. The first three results are referred to as the Local Map Pack or “Snack Pack”. The Google My Business (GMB)/Maps section is composed of Google My Business listings and those listings you see are […]
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If you’re reading this blog post and trying to decide whether you’re going to catch up on a Game of Thrones episode or experiment with baking for the first time with the free hour you have over the weekend, I’ve got a much better idea. Let’s add backlinks to your website! In five easy steps, you can make a difference […]
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When most people think of a nap, they might think about a lazy Sunday afternoon, catching up on some sleep after traveling, or what you need about an hour after Thanksgiving dinner. When it comes to your business, NAP has an entirely new meaning. NAP stands for Name, Address, Phone Number. In the SEO world, having a consistent NAP […]
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