You may have heard about Google 360 Tours or have been approached by a Trusted Google Photographer about creating one for your practice. But the question remains: what are they and are they a good investment for your practice? A Google 360 Tour allows you to invite your customers into your practice for a virtual tour of your office. They […]
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Understanding how to define your target audience by creating unique and SEO friendly content can be challenging. Luckily, your Sesame social media and SEO experts are always here to help. With the tips below you’ll learn how to better understand what the right content for your patients is, and how to go about creating it. Knowing your […]
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As machine learning and artificial intelligence improves, search engines are getting better at providing the most informative answers to ambiguous queries. Whether you’re looking for a new dentist or the best dumpling place within fifteen minutes of your office, a business with a strong SEO presence will always have the advantage of standing out online. And while search engine optimization can […]
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An announcement was made a few weeks ago regarding the latest evolution of Google+. A few of the great new features on the dashboard below are Insights which show the owner how many views their Google+ page has received, Driving Directions which shows where requestors are when looking for driving directions and Top Searches where the office can see which […]
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You may know Google best as the popular search engine, but when it comes to online marketing, social media and SEO, Google is a serious powerhouse. Google purchased YouTube, the largest video sharing site to date, and launched both Google+ and Google+ Local. Why is this important for your practice? Patients are turning to the internet to find health care […]
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As you may have heard, Google+ Local has officially replaced Google Places. Last Wednesday, Google retired Places in favor of Google+ Local, a move that combines local search and reviews. What’s new? Google’s main goal with this move is to integrate the social aspect of Google+ into your local business listings on Google. The reviews from your patients on your […]
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