As a business owner running email marketing campaigns, it’s imperative to know the rules around the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 aka CAN-SPAM. While you may be thinking this has nothing to do with you, I assure you that it does. Signed by George Bush in 2003, the United States’ first national standards for […]
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There are an estimated 247 billion emails sent per day. You may be thinking to yourself, “That’s a big number, how do I set my practice apart and ensure my marketing emails are opened and read?” Creating a strong email marketing campaign takes time, practice, and A LOT of testing. In this space, testing emails is referred to as A/B […]
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We all know the feeling of waking up to a full inbox. In a matter of seconds we decide what’s important and what isn’t, what to read now or save for later, and what to delete without thinking twice. As a person living in a high-speed and often overly stimulating world of technology, this is just part of keeping your […]
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