PPC or pay-per-click is a form of online marketing where a practice or advertisers pay a fee each time a consumer clicks on their ad. The most common form of PPC advertising is through search engines, such as Google Ads. This is where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when […]
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Peanut butter and jelly. Sonny and Cher. Seattle and rain. These are just some iconic duos that have always worked together. They are the yin to their yang, the Harry to their Sally, the… well you get the picture. Most things have a perfect partner, and Search Engine Optimization (SEO) and social media are no exception. It is not uncommon […]
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As a business owner, you’ve done your due diligence and spent time reading various blogs about why digital marketing matters. You understand that it’s 2018 and not being online isn’t an option anymore. What truly matters is building a website that is unique to you, eye-catching and ultimately brings you new patients. Your website needs to be better than the […]
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Marketing is the perfect blend of art and science. It’s an art because we create beautiful infographics, well-crafted content, and catchy titles with beautiful CTA (call to action) buttons. It’s a science because of all the data that we can collect about people’s actions, when they read the well-crafted content, or click on the beautiful CTA button. The question on […]
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When most people think of a nap, they might think about a lazy Sunday afternoon, catching up on some sleep after traveling, or what you need about an hour after Thanksgiving dinner. When it comes to your business, NAP has an entirely new meaning. NAP stands for Name, Address, Phone Number. In the SEO world, having a consistent NAP […]
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As a dental professional, you get the pleasure of doing what you love and owning a business at the same time. You’re an expert at caring for your patients’ oral health and while owning a business can be fun and exciting, it can also be overwhelming at times. When it comes to choosing marketing strategies for your practice, you may […]
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