How Personalized Search Results Impact Rankings

  Welcome to the age of personalized search! Over the past few years, Google has been feverishly updating their search technology to create a more custom and rich user experience for local business owners and their customers. While these changes make it easier for customers to find local, relevant businesses they love, it makes it a bit harder for business […]
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A lot goes into building a successful PPC (Pay-Per-Click) campaign. From researching and selecting the right keywords to arranging those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions, every step of the process counts. Whether you have already decided that PPC is the right way to build your brand or […]
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