With a new year just around the corner, it’s time to begin thinking about your SEO roadmap. Google is continually revamping its algorithm to make searches more local based, so it’s important to update your strategy accordingly. Several SEO industry leaders recently came together to develop a list of what they believe are the most important Local Search Ranking Factors. […]
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When a potential patient does a keyword search for a new dentist or orthodontist in their area, they are provided with a list of search results. The first three results are referred to as the Local Map Pack or “Snack Pack”. The Google My Business (GMB)/Maps section is composed of Google My Business listings and those listings you see are […]
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Redesigning a website is an exciting project. It’s so nice to see it come back to life when it’s all done and the final updates have been made. However, what many people don’t realize (or forget) is that when you complete a website redesign, Google has to come back and crawl the new site. That means it re-indexes the changes […]
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Apple released the iPhone 5 on September 12, 2012, and introduced iOS 6, an advanced mobile operating system. While the iPhone features the latest technology, it also introduced a new maps app with Apple-designed cartography, turn-by-turn navigation and Yelp reviews. With iOS6, the default maps application is now powered by Apple Maps. You may be wondering what this means for […]
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What is a keyword? Sure, you’ve heard the term before and know that it has something to do with making your website show up more in search engines, but how exactly do keywords work? When speaking with our members, the term “keyword” comes up a lot when discussing search strategies. A keyword typically refers to one of three things in […]
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In late July, Sesame Search Engine Optimization Specialists, Amy, Katie and Search Team Manager Jana joined 800 other online marketers from around the world to attend the annual MozCon conference in downtown Seattle. The advanced online marketing conference, organized by SEO software company SEOmoz, featured 28 industry professionals who shared their advice and experience in search engine optimization, social media, […]
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Three of our very own local SEO experts—Jana and Amy—are attending the Search Marketing Expo (SMX) here in Seattle today! Continuing education is important to us, and the Search Marketing Expo is an always-educational event where we can consult local SEO colleagues from around the country, as well as stay up-to-date on all the latest and greatest in search engine […]
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As you may have heard, Google+ Local has officially replaced Google Places. Last Wednesday, Google retired Places in favor of Google+ Local, a move that combines local search and reviews. What’s new? Google’s main goal with this move is to integrate the social aspect of Google+ into your local business listings on Google. The reviews from your patients on your […]
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View Post There has been a large amount of coverage in both industry news and in main stream media about Google’s new Privacy Policy. Google used to have 60+ different privacy policies for all of its different services. Starting March 1, all Google products will follow one new Privacy Policy. What has changed? Under the new privacy policy, users can […]
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The past few years have seen a fundamental shift in how marketing dollars are best spent in a general or specialty dental practice. Traditional promotional channels including direct marketing, yellow page listings, and local community centered media are losing relevance as prospective patients increasingly rely on the internet for research and purchasing decisions. In the world of 24-7 web presence, […]
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