Search Engine Optimization 101

SEO is the process of increasing a website’s ranking on a search engine’s results page. The idea is that the higher a website appears in the rankings, the more likely people will click through to that site. Search engines, such as Google, Bing and Yahoo, are constantly refining their algorithms, forcing SEO experts to stay on top of the latest changes. There is simply no real way a dentist has the time to devote to managing their own SEO strategy.

A solid SEO plan includes a variety of factors:

• A modern website optimized for SEO, including an on-site blog
• Engaging online through social media
• Having patients post positive testimonials on consumer review sites
• Creating a realistic budget built for ongoing activity

Most dentists recognize the importance of marketing, but as the demands of treating patients and managing a practice continue to grow, implementing a marketing plan often falls to the wayside. The problem is, in order to have success in marketing, consistency is key – especially when it comes to online marketing and search engine optimization (SEO). So how can a dentist maintain a successful online strategy while running a successful practice?

One word: Outsource. Hiring an industry expert to help manage the day-to-day responsibilities is the only way a dentist can ensure their online marketing dollars are well spent. SEO is a full-time job and requires constant maintenance, and working with a trusted vendor who specializes in SEO is a smart way to delegate marketing duties that would otherwise not get done.

For tips on hiring an SEO vendor, check out Naomi’s blog next month: 5 Must-Ask Questions When Hiring an SEO Professional.

by Naomi Cooper – President, Minoa Marketing & Chief Marketing Consultant, Pride Institute

Naomi Cooper is President & Founder of Minoa Marketing and Chief Marketing Consultant for Pride Institute. She is a respected dental marketing strategist, consultant, author, speaker and industry opinion leader. Naomi teaches Pride’s groundbreaking marketing courses and works with individual dentists to craft and implement a customized modern marketing plan. She also consults for leading companies across the dental industry, developing a cohesive marketing approach and creating momentum for their marketing efforts aimed at the dental profession and the dental consumer. Naomi holds a B.A. in Political Science from UCLA and a Certificate in Business Management. She can be reached via email at [email protected], and she blogs regularly at www.minoamarketing.com. For regular updates from Naomi, including dental marketing & social media tips & tricks, follow her on Twitter (@naomi_cooper) or “Like” Naomi Cooper – Minoa Marketing on Facebook at www.fb.com/minoamarketing.