Keeping Your Followers Engaged With New Summer Content

Summer is right around the corner! With longer days and warmer weather, people are more active on their phones. Making sure your followers are engaged with your content is just as important as ever because people are looking for new and exciting content to enjoy.

In fact, more than half of all American’s spend more money in the summer than they do during cooler seasons. What better time to pump out as much social content then summer? Making sure your services are in front of your audience at all times will be a significant difference in how your content is being engaged with and how many new patients you’re bringing in.

With that being said, there are many ways to create engaging summer content that will keep your followers coming back for more. In this blog post, we’ll share some tips and ideas for keeping your social media presence fresh and exciting all summer long while making sure that your audience doesn’t miss out on anything you have to offer!

Tip #1. Post Relevant Content

You’ve heard this before, but posting relevant content on your socials makes a huge impact. And now with all the fun summer activities, you’ll have more opportunities to post content that is geared towards dental health during the warmer weather.

Another big part of posting relevant content is making sure that your audience knows about all your promotions happening. Of course it’s crucial to your strategy to post fun and engaging content that can humanize your practice however the other part to a strong social strategy is ensuring that you post promotional content as well. Get your audience hyped for the warmer weather by sharing all the deals you have going on!

And it goes without saying that your content is timely. This means being consistent and posting when your audience is the most active.

Tip #2. Make Your Visuals Stand Out

Summer is all about being bright and vibrant, so make sure your content is fun and vivid too! We suggest using eye-catching visuals and including bright colors and fun graphics. This is super easy to do with the help of the Sesame Social Tool.

Did you know that with your Sesame Social Service you have access to Canva, an awesome design platform that is included in the Social Tool? Well, you do! With the help of Canva, you can add graphics, text, backgrounds, and colors throughout your content. This will ensure that your content pops and grabs your followers’ attention.

We suggest trying to add in visuals only when needed. If you are posting a photo that has a lot going on in the background or may already include your branding, there isn’t a need to add in extra visuals to make it standout. If you are unsure, reach out to the social team and we can help with the decision.

Tip #3. Use User-Generated Content

One of the easiest ways to increase the amount of content is by utilizing user-generated content (UGC), or content created by your followers. There are so many opportunities through social media when it comes to UGC.

If you aren’t sure where to begin with UGC, we suggest going through your tagged photos on your social media and pulling content from there. You can also search your location on Instagram and see content pops up that way. The final way to look for UGC content on social media is to search the hashtags. We suggest typing in “#your practice name” and “#doctor’s name” to see if there are any photos with those tags.

However if you are still unable to find any relevant content, simply ask your patients to post on their socials with a hashtag you create for your practice or make sure they tag your social media pages so you are notified when someone posts. Even incentivizing the photos would be a great way to bring in more content.

Since we’re talking about summer, asking patients to submit photos of them enjoying their favorite summer activities could be a great way to incorporate more summer content while keeping your followers engaged.

Tip #4. Host Giveaways and Contests

A great way to host a giveaway or contest is to also incorporate UGC! Not only will you incentivize engagement by hosting one of these, but you’ll also be able to gather a ton of content you can use all summer long.

We suggest finding a prize that may be intriguing to your patients to setup the contest. There are many ways you could go about creating a contest or giveaway however to gather more user-generated content, ask your audience to enter the contest by submitting a photo of them and their favorite summer activity either with a hashtag or tagging the profiles. This is one of the easiest ways to host a UGC-geared contest. Just be very specific in the rules to enter to ensure that your engagement doesn’t fall behind the contest. With any contest, you’ll want to ask your audience to like, comment, and share your post.

If you need more help running a contest on your social media, make sure to check out our blog all about running contests on social media!

Tip #5. Use Stories to Bring in More Engagement

One of the easiest ways you can increase engagement on your social media is by using your Stories! Both Facebook and Instagram have Stories that you can update at any point, and it’s essentially a live look at what’s going on. Normally, these get a ton of engagement because of how easy it is to consume stories, but paired with some awesome summer content, you’ll be sure to get even more attention and engagement.

Doing things such as Q&As and polls will encourage your followers to interact with your content. Keep the topics relatable to you and your practice, but we also encourage you to have some fun with it and see what kinds of engaging Stories you can come up with!

Final Thoughts

Summer is a great opportunity for you and your practice to work towards better engagement on your posts. By incorporating seasonal themes, sharing user-generated content, and utilizing various multimedia formats, you can keep your followers interested and excited about your brand. Remember to be authentic, have fun, and experiment with new ideas to keep your followers engaged and coming back for more. Happy summer posting!

—Marie Dubray, Social Media Specialist, Sesame Communications