Sesame Insider Insights

By Dr. Larry Emmott

Graph Search Could Change Everything

The following is an excerpt from my Dentalcompare article. Follow the link for the whole thing.

…There it is, “dentists my friends liked.” With Graph Search a patient “like” becomes far more valuable than it was before…

With Graph Search the person looking for a dentist … can search their social graph to see which dentists their friends like.

Compare this with a typical Google search. If you type in the word dentist into Google you will get a list of dental referral sites as well as some dentists in your area. Which dentists show up? Those who are Internet savvy have paid a web designer for good SEO and or paid Google to show up on a PPC ad. Are those dentists any good? Will you like them?

With a social Graph Search you are finding dentists your friends use and like. It is much more like an actual personal referral than a random Google search.

Emmott On Technology: What Facebook’s Graph Search Means for Dentists | Dentalcompare.com.