5 Video Trends Your Practice Should Utilize in 2023 

With the ever-evolving world of social media, it can be hard to know what content is performing the best at any given moment. In the past few years, video content has begun to take ranking priority as it has become a popular form of media. By including videos in your social strategy, you may find that not only will your content rank higher, but it may perform better. 

If your practice isn’t already utilizing video content, now is the best time to start. But what kind of video content should you create? In this blog we have outlined 5 guaranteed video trends that will help take your social media game to the next level. 

So, let’s get started. 

Brand Building 

If your practice hasn’t created a video before, brand building videos are a great place to start. When it comes to brand building, it’s best to keep things real and stick with what you know. 

Think of brand building videos as a way for your audience to get familiar with your practice. These videos can outline a specific service, provide a behind the scenes look, or include stories about how your practice came to be. Keep it simple and upbeat by focusing on one topic during each video. This will keep your audience’s attention, help build authenticity, and make your practice appear more approachable. 

Short Form Videos 

Video content doesn’t have to be a whole production, it can be something quick and easy. As social media continues to grow, the human attention span is becoming shorter. The purpose of short form video is to keep your audience completely engaged with your content for a shorter period of time. This is why you’ll see TikTok videos, Instagram Reels, and YouTube shorts becoming increasingly popular. 

Your short form videos can be whatever you want. Consider using one of those trending audio clips you keep hearing when you scroll through your feed, which will help boost your ranking. You could even talk your practice into learning the newest viral TikTok dance. Since these videos are shorter, try to create content that’s engaging, educating and/or inspiring for your followers. Whatever you decide, keep it quick and fun. 

Silent Videos & Captions 

We know how it sounds. Silent videos? Isn’t the point of a video to have audio? But stay with us. Silent videos are on the rise due to their accessibility. How many times have you taken public transportation or been in a quiet environment, scrolling through your phone, and then click on a video only to discover your volume was at full blast? You’re not alone. 

Because of accessibility, more and more people are watching videos silently. In a study done by Verizon Media and Publicis Media, 69% of consumers are viewing videos with the sound off in public places and 80% are more likely to watch an entire video when captions are available. For this reason, it’s important to include captions in your videos. Not only will your content cater to those who prefer silent videos, but you’ll be able to expand your audience to reach those that are Deaf or hard-of-hearing. 

Educational and Informational Videos 

Since the internet is an easy resource to access all sorts of topics, educational and informational videos are on the rise. How many times have you scrolled through your feed and found a video for cleaning hacks, food recipes, or a how-to video? These videos are a fun and easy way to interact with your audience. 

Your practice can utilize this same type of video format to create an educational video. A few examples include an information video on a service you offer, at home best practices, or anything that aligns best with your practice. When preparing for these videos, create a script and do your best to stick to one topic at a time – this will keep your audience’s attention. 

User Generated Content 

These days more people are relying on user generated content (UGC) to assist with their social media strategy.  According to Marketing Insider Group, 60% of consumers believe that UGC is more authentic and trustworthy than other brand content. For this reason, we suggest that your practice begin incorporating UGC if you haven’t already. 

When integrating UGC into your social strategy, consider using a testimonial or a demonstration of a service your practice offers. For example, you can ask a patient to track their journey with Invisalign or share a review from a patient about their experience getting dental implants. Either way, this content will appear more authentic since it’s coming directly from your patients and speaks to your audience. 

Final Thoughts

Is your practice ready to take your social media to the next level? There’s no time like the present. Simply choose your video topic and hit that record button. If you need help editing your clips, we recommend using platforms such as Canva or Adobe’s After Effects/Premiere Pro. Once you create your first video, be sure to share it with us! We can’t wait to see what you come up with. 

Interested in learning more about how Sesame Social can boost your social media presence? Contact us today! 

—Nicole Gamble, Social Media Specialist, Sesame Communications