What is Influencer Marketing and How Can it Help Your Practice

In the past decade, influencer marketing has shifted from being strictly just celebrities to content creators of all kinds. This growth has caused the market to become over-saturated.  However, your practice can still benefit from influencer marketing by using it on a smaller scale and leveraging influencers in your community. Keep reading to learn how! What is Influencer Marketing? When […]
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  Figuring out what to post on social media can be an overwhelming task.  It is important to post content that is relevant to both your patients and your social media audience. Thinking about who sees the content and the target audience can go a long way towards helping to increase engagement. Defining your target audience will help you understand […]
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Surprise! Google and most other prominent search engines don’t treat mobile and desktop site versions the same.  Google and other search engines have been slowly switching to indexing the mobile versions of sites instead of desktop versions, meaning they care MOST about the mobile version because a majority of search queries are now performed on mobile devices.    What’s Important […]
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  There is so much more to the Sesame social tool than just the ability to schedule out posts to your Facebook and Instagram profiles! Keep reading to learn about what the tool is, key features, and how to ensure that you are using the Social Tool to its fullest potential. Social Tool Overview The Sesame Social Tool allows you […]
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