We live in an age of authenticity. Our society is so focused on social media that many brands leverage this fascination to reach a massive audience with different demographics. So it comes as no surprise that the most successful practices are able to connect with their audience. Understanding what the prospective patient is looking for in a dental provider is […]
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Patients are picky. Oral health plays a massive role in overall health and well-being and people do not take it lightly. That’s why most people take their time and make informed decisions when opting to select a new dental, orthodontic, or specialty care provider. In order to truly appeal to prospective patients, practices must understand the patient decision cycle and […]
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Humans are visual creatures by nature, so it comes as no surprise that video content has continued to grow in popularity within the past decade. Video content is any type of content that features video. It can come in many forms such as vlogs, GIFs, live videos, testimonials, presentations, and more. The demand for this sort of content continuously surpasses […]
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Attracting prospective patients to your website can be challenging. Especially in larger towns and cities where people have more options when it comes to selecting a dental care provider. The necessity to stand out from the competition is why so much emphasis is placed on digital marketing efforts like search engine optimization (SEO), pay-per-click (PPC), and social media marketing. But […]
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Google has finally confirmed its much-anticipated Page Experience algorithm update rollout. Their new website evaluation factors may cause fluctuations in ranking and website performance as its crawlers determine if your website is compliant with the new updates. The Page Experience ranking factors will prioritize websites that provide a quality user experience to visitors. Basically, when someone is searching for a […]
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