When a search engine like Google crawls a website it checks the page content plus inbound and outbound links to conclude how relevant that site is for keyword searches. Inbound links are links that point to a website from other websites. They are also known as backlinks. Outbound links are links that point outward from one website to external websites. […]
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One of the most challenging aspects of social media management is keeping track of the ever-evolving trends and updates within the different platforms. Being an up-to-date social media user is crucial for staying relevant to your followers. In this post, I’ll go over the latest features Instagram has rolled out over the last few months and how you can use […]
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In recent years, Instagram has skyrocketed in popularity to become one of the most visited and influential social media networks. According to recent reports, there are on average over 500 million active users on Instagram every day. When it comes to Instagram, it is important your audience is connected and engaged with your practice. Now more than ever, it is […]
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First impressions matter in the world of digital marketing. Your Practice’s Pay-Per-Click (PPC) ad is likely to be seen only one time by a prospective patient. That’s why optimizing ad copy is an absolute must. The more you can cater your copy to the needs of your audience the more clicks you will receive from prospective patients. The good news […]
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