Word-of-mouth advertising has always been an amazing source of lead generation for all business types – especially healthcare. It’s something we hear all the time at Sesame when we speak with new practices: “I get all my business from word of mouth.” In reality, though, in the digital age potential patients don’t simply accept a friend, relative, or acquaintance’s advice. They […]
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If you’ve read our previous posts on tips and tricks for writing and maintaining your website blog then you already know the blueprint for what makes up a successful blog post. Now that you know what goes into crafting a readable and engaging blog it’s time to choose a topic. Need help coming up with ideas for some new topics? […]
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One of the biggest challenges with posting content to a blog or social media profile exists with selecting themes your audience will be interested in. People only gravitate to certain types of content. That’s why keeping reader interests in mind is a necessity. To help narrow down the selection and creation path I’ll cover themes, types of content to stay […]
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Where your office physically exists is one of the most important factors influencing your Search Engine Optimization (SEO) efforts. We would all love to rank in the top of the search results no matter where people search from. The reality, though, is that locality is and should be the focus of how search results are displayed. Optimizing for “local search” […]
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On most websites, the homepage is more important than all others. It acts as the gateway to relevant information featured in different sections of a website, such as services provided. It’s often the page that gets the largest volume of site visitors. Thus, given its level of importance, practices should prioritize available marketing time and attention towards their homepages before […]
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