Industry conferences are a great way to network, learn about the latest trends in the field, and find the best products for your practice. For Sesame Communications, it also gives us an opportunity to meet face-to-face with the Members we partner with to help grow their practices. Below are some of the must-attend orthodontic conferences in the industry. American […]
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So you’ve gone ahead and launched a Facebook ad campaign – wonderful! You built an audience, selected your keywords, and chose your marketing objective. So what’s next? Now it’s time to look at the results and figure out if the ads were a success or not. This is where trouble can arise because we each have our own vision of […]
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Today’s patients are educated, tech savvy, and expect a certain level of privacy to be maintained when browsing the web. So too are data thieves. According to the Privacy Rights Clearinghouse, the number of records breached in the Healthcare industry doubled from 6.1 million in 2017 to 13.7 million in 2018.1 So how can you instill a level of trust […]
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I’m going to drop a harsh reality on you – not all paid search keywords are created equally. Google and Microsoft use elaborate algorithms when deciding on what to charge an advertiser each time their ad appears within search results and is clicked. The factors contributing to the price make up a 1 – 10 ranking (10 being the best) […]
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So you’ve decided to rebrand your practice and need a new website, or maybe you have taken the leap towards better communication with your patients by adding a reminder system. The thought of getting started can be overwhelming. What happens next? Within two business days of purchasing your new Sesame services, the onboarding team will be reaching out to guide […]
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