As a business owner, you’ve done your due diligence and spent time reading various blogs about why digital marketing matters. You understand that it’s 2018 and not being online isn’t an option anymore. What truly matters is building a website that is unique to you, eye-catching and ultimately brings you new patients. Your website needs to be better than the […]
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Search Engine Optimization (SEO) is primarily known as the practice of using keywords and search terms to rank higher in search engine results. What most people may not know is the different techniques marketing professionals use with keywords or targeting keywords. Keywords are simply phrases you and I would type into a search engine to describe what we’re looking for. […]
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Whether you work in online marketing or it’s simply part of your marketing plan for your business, there’s no denying that staying informed is the name of the game. With updates happening constantly and new features being released across different platforms left and right, it’s important to know how these changes affect you and how you can use them […]
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At Sesame, we’ve been hard at work adding new and improved capabilities to your reminder system. Check out some of our newest features below. Smart Feedback Building your reputation online with genuine patient reviews is an essential step in marketing your practice to potential new patients. With our new automated Smart Feedback feature, it is now easier than ever to […]
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Best practices on social media are constantly evolving. We’ve seen large strides in various practices such as celebrity endorsers, micro-influencers, and customer advocates over the last five years. The big component that ties these three together? User-generated content (UGC). Lately, organic content is taking a backseat and its ability to produce significant reach is dwindling. Not only that, the cost […]
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