Marketing is the perfect blend of art and science. It’s an art because we create beautiful infographics, well-crafted content, and catchy titles with beautiful CTA (call to action) buttons. It’s a science because of all the data that we can collect about people’s actions, when they read the well-crafted content, or click on the beautiful CTA button. The question on […]
Read More
Creating a social media strategy which engages not only your current followers but helps reach new ones is all about honing in on your target audience. So how exactly do you find the particular audience you’re searching for? One of the strongest ways to do this is through the use of hashtags. Hashtags are a great way to reach the […]
Read More
If you’re a Sesame member, you probably remember hearing about First Call when you were given an overview of your services. You may also recognize the name as the heading of a section that comes up in your monthly progress reports. It’s also very possible that you may not remember what First Call actually is, or what it does. Well, […]
Read More
It’s the question on everybody’s mind: what am I supposed to post on Facebook? To answer that question, let’s start by exploring why people use Facebook. Facebook is the most widely-used social media platform in the United States. Facebook’s mission is to build communities and bring people together. Anyone can share and receive personal updates to connect with friends and […]
Read More
