We know that managing your social networks can feel like a lot of work sometimes. The easiest way to avoid feeling overwhelmed is to take some time to build your social strategy and make sure you’re prioritizing the right networks. While every practice is unique and may approach social media differently, this is the approach we recommend based on what […]
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Each year like clockwork, Google makes significant changes to their various platforms and ranking algorithm. Every change comes as a result of consumer search habits and emerging technology that make up today’s fast-paced modern climate. Our Sesame Search team works tirelessly to stay on top of these changes as the online community continues to evolve. This year, Sesame’s Search Team […]
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You may be wondering what a click-through rate (CTR) is and why it’s important when it comes to your marketing efforts. A CTR is the ratio of clicks on a link compared to impressions in your campaign. A vast array of factors can influence it and unfortunately, some are out of your hands. However, there are some things you […]
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