2011 PNDC Wrap Up

Sesame’s offices are situated in the heart of the Pacific Northwest, and give us a unique opportunity to attend many great events and study groups, right in our own backyard! One of these is the Pacific Northwest Dental Conference, an annual event which was held last week in Seattle.

Thank you to everyone who got a chance to stop by and say hello at the Sesame Communications booth, along with  everyone who was able to attend my interactive session, “Social NetWORKing: Power Up Your Practice Marketing with Facebook, Blogs, & YouTube”. The remarkable growth in popularity of social networking over the past few years has presented an incredible opportunity for your practice to leverage these social technologies for greater online visibility.  The presentation addressed the most common question “where do I start”?

My presentation was focused on the best practices in social media, and attendees walked away with plenty of tips and tricks to take back to their practices and start implementing right away.  I also mixed in the topics of search engine optimization and online marketing to emphasis the importance of the 24-7 approach. While each of these online strategies can be effective, the combined effect of an integrated strategy produces the strongest results.

Thank you to everyone who participated.  You were an amazing audience, and one of the most interactive groups I’ve ever presented to! Did you get a chance to attend the session? Let us know in the comments what tips you tried, and what impact they make for your practice.

Finally, we are excited to announce the the winner of the iPhone 4 Gift Card drawing we had at our booth. Congratulations to  Leisha N. from the office of Dr. George R. Hussey!