Should You Be Using Calls to Action in Your Social Media Ads?

Calls to action (CTAs) play a vital role in social media advertisements. CTAs are a way to prompt the audience to take specific action, such as clicking a link, calling in to schedule an appointment or learning more about a special. They are a valuable tool for any practices looking to drive conversions and increase engagement, making them a must-have element in any social media ad campaign.

Benefits of Using CTAs

One of the primary benefits of CTAs is their ability to drive clicks. A well-crafted CTA can encourage potential customers to act by making it clear what they need to do next. For example, a CTA like “Call Now” or “Learn More” can be highly effective in driving clicks to a website or landing page. By providing a clear and concise message, the CTA can entice the audience to act, which is the goal of any social media ad campaign.

Another benefit of using calls to action in social media ads is that they can improve conversion rates. By driving users to take a specific action, such as clicking through to a landing page, you can increase the likelihood that they will convert. Converting could look like scheduling appointments, taking advantage of specials your practice may be offering, and buying products that are recommended and sold by your practice. This can help improve the ROI of your social media ad campaign and make it more effective overall.

Align Your CTA With Your Ad’s Goals

One important factor to keep in mind when using CTAs in social media ads is to make sure they align with the ad’s overall objective. For example, if the goal of the ad is to promote a new product, the CTA should focus on encouraging people to purchase the product. On the other hand, if the goal is to build brand awareness, the CTA should focus on encouraging people to follow the brand’s social media page.

Make Your CTA Stand Out

It’s also important to make sure the CTA is visible and easily accessible. Placing the CTA at the end of the ad or in a prominent location on the page can help ensure that people see it and are prompted to act. There are a few places that you can include the CTA, however we suggest at least putting it in the copy portion of the ad.

If you plain on adding the CTA to the graphic ad or video ad using bright colors or bold text can help the CTA stand out from the rest of the ad content. Thankfully with Facebook ads, which is what Sesame uses for your ads service, your CTA will not only be prominent in the copy, but there will also be a CTA button that people can press.

Don’t Overdo It

One potential downside of CTAs is that they can come across as pushy or aggressive if not used correctly. This can lead to a negative perception of the brand and ultimately harm the ad’s effectiveness. To avoid this, it’s important to strike a balance between being persuasive and respectful. Using language that is friendly and conversational can help make the CTA more approachable and less aggressive.

Final Thoughts

In conclusion, CTAs are a crucial element in any social media ad campaign. They can drive clicks, increase engagement, and ultimately lead to more conversions and sales. By crafting well-written, visually appealing CTAs that align with the overall objective of the ad, businesses can create effective social media ads that deliver results.

If you are looking to get more information about our social ads service, please reach out to our team at 866.263.1639.

—Marie Dubray, Social Media Specialist, Sesame Communications